NBA, “Highlights Sport”? Adam Silver Specifies his words

Asked about the fragmentation of NBA dissemination, Adam Silver He had this amazing answer: “Much of our content can be consumed free of charge. And basketball is above all prominent sports, and then instagram, tiktok, twitter or whatever you call it … it’s a lot of content.” »

A statement that failed to react, the Grand League head was accused of selling luxury product, with crumbs for those who could not fully offer.

“What I said is positive that it was added to those who look at our matches and increases the chances of people watching our live players” Determines in the sport in the front. “When I spoke about the spaces of sports, I mean the traditional sports center, when it was the first 10 nights. And when five of these actions were NBA action, I was thrilled. It was like something positive.” »

Adam Silver therefore assures that he sees emphasis as a calling product, not the product itself.

The way to take the fan

“It is a sport that is filled with expirations. It was misunderstanding, in this way, in this way, in this way, it would like to have such a community to turn it on to it. But to transform the fan and me to turn it on. It is not Replacing, but we can’t, especially for the jet Lag, people who look at our matches everywhere in the middle of the night. But we are in a really exciting moment, and the idea is to show fans that they don’t want to miss live things. “»

As Arnaud Simon explained to usFormer manager in Eurosport and today the consultant on “Stories of and Showcase”, the NBA cannot be satisfied to accumulate consumers expire. His goal is that the dear “journey” at RAlph River, the former Director General of the NBA for Europe and the Middle East.

“Fan fan is from” Follover “to” Viewer “, then” Subscriber “(subscriber) and” Member “(member)” Arnaud Simon explained to us. “You are initially” Following “you have to connect something, you are interested in, and maybe you can take your club, where you can offer your club, where you can see your club where you can see You can see your club where you can see your club where you can see your club where you can see your club where you can see your club where you can see your club where you can see your club where you can see your club in medicine.