Increase in Lakers ticket prices for the 2026/27 season

Going to Lakers games will cost a little more. ESPN does report that a sharp increase in ticket prices is planned for the 2026/27 season.

The American media specifically contacted a long-term annual subscriber of the franchise, whose seats are located at level 300, who presented documents proving the huge increase in price. The price of its seats in the 300 section increases from $6,192 for the 2025/26 season to $9,035 for the 2026/27 season. For comparison, the rate in 2024/25. it was $5,494.

I just got my invoice for my Lakers season ticket. Not only do they raise next season’s prices by 14% (for my section), but they also add a 3% “Admin Fee” if you don’t pay in full.

5 and 9 month payment plans were available for the recent previous season, with no % penalty. pic.twitter.com/e9dlf0kPL7

— Rob Perez (@WorldVideWob) February 21, 2026

This represents a 45.9% increase for next season, compared to a 12.7% increase during the last renewal cycle. Not to mention that there are now penalties (3%) for those who do not pay the bill in full at the start of the season. Previously, it was possible to spread the payment over five or nine months. In a statement, the Lakers confirmed the planned price increases.

« We are adjusting the subscription prices for the next season. These updates reflect the current state of the market and demand », justified the Californian franchise, which had an average attendance of 18,877 spectators, or almost 100% (capacity of 18,910 seats), during the first 26 home games of the season.

There is no doubt that we should see this as the first sign of willingness the new owner of the Lakers, Mark Walterto make its investment profitable after buying out the franchise at a total value of 10 billion dollars.

A luxury product

His other professional team in Los Angeles, the Dodgers, set an attendance record last season with 4,012,470 fans walking through the doors of the team’s stadium during the regular season, before winning a second straight World Series title.

This new pricing policy comes after the departure announcement Tim Harrislongtime president of operations, who will retire at the end of the season. Lon Rosenthe Dodgers’ executive vice president and chief marketing officer for more than a decade, has already been named to succeed him.

Tim Harris’ email to subscribers announcing the increase included an introduction that quoted Luka Doncic, LeBron James and Austin Reaves. “ The Lakers are iconic. Expectations are always high. Each season aims to win a new title. Every season is synonymous with competition and high-level basketball, because nothing compares to success in the colors of ‘Purple and Gold’ “, wrote the manager.

« Luka is shaping the present and future of the sport in real time, with consistent vision, mastery and impact every night. LeBron continues to define what longevity, excellence and leadership means in this league. Year after year, the level of demand remains the same. As for Austin, his star status has no ceiling and his dedication to the game is unmatched. With a roster led by elite basketball mind JJ Redick, the Lakers make every game a spectacle. It’s total basketball. It is this combination of talent and leadership that puts the Lakers at the forefront of the sport », he finished.

Speech in direct opposition with that of Mark Cubanwho explained that “tanking” was not the biggest problem in the NBA, and that the biggest concern came from the affordability of the meetings, especially for families. It is becoming more and more difficult for them to watch matches, and tickets are becoming a luxury product.