Andre Drummond gets creative with new sneaker endorsements

The Philadelphia 76ers‘ Andre Drummond has been in the NBA since 2012, when he joined the Detroit Pistons as the 9th overall pick in the draft. Two-time All-Star and one of the strongest jumpers in the modern NBAThe 32-year-old now lends his years of expertise to Stria Sport, the Chicago-based performance footwear brand founded by former athlete Eric Porter.

What’s special about Drummond’s newfound relationship with the company is that he’s skipping the show’s traditional endorsement and signing on as a key equity investor and creative director.

Drummond will work with Stria Sport founder Eric Porter as a “key decision maker” on product design, campaigns, partnerships and brand vision.

“I’m not just an NBA player,” Drummond says. “I’m the creative director, the owner, and this is much deeper than basketball.” https://t.co/tfRPV7JkKSP pic.twitter.com/pGGNknuZTZ

— Nick DePaula (@NickDePaula) March 2, 2026

“I’m not just an NBA player. I’m a creative director, an owner, and this is much deeper than basketball,” Drummond said. according to the post on X by reporter Nick DePaula.

Worn by more than 100 athletes worldwide and the official footwear partner of the Harlem Globetrotters’ 100th anniversary season, Stria Sport has already been endorsed by professional athletes such as Brice Cotton, Megan Gustafson, KJ McDaniels, Keifer Sikes, Majok Deng, Rayjon Jesup, among others.

Drummond is set to work with founder Eric Porter as a “key decision maker” on product design, campaigns, partnerships and brand vision. Strije’s mission framework comes from the Latin word Industria, emphasizing diligence, energy and purposeful effort.

This philosophical brand is closely aligned with competitive sports values, preparation above hype, content above spectacle, qualities consistent with Drummond’s style of play over the years. The 32-year-old is seen by many as one of the most tenacious defenders of recent times, and certainly not the flashiest.

Basically, Stria Sport was founded and tested by athletes. The company was built by lifelong basketball players with decades of experience in the footwear industry who sought to solve a persistent gap in the market: the forced trade-off between performance and aesthetics.

The brand’s flagship Stria Sport 107 series is specifically designed for basketball athletes and focuses on lightweight construction, elite traction, cushioning and structured stability, according to the statement from the Harlem Globetrotters.