a big crowd hit for the last Clasico between the Lakers and Celtics
Last poster Celtics – Lakers it was not memorable on the floor, clean and flawless victory from Boston to Los Angeles, but still achieved excellent audience performance in the United States.
Aired during “Sunday Night Basketball” on NBC, the game drew an average of 4.52 million linear viewers (Nielsen). Adding Telemundo and “streaming” consumption (specifically via Peacock, calculated via Adobe Analytics), the cumulative audience thus reaches 5.6 million people.
A total that ranks this Clasico among the NBA’s biggest regular-season draws in years, and even the best “non-event” crowd (i.e., not counting the Christmas and home opener games, which always record crowd attendance) since 2017. according to several specialized websites.
Several factors can explain this peak: the poster remains one of the most attractive in the NBA, the unencrypted transmission on NBC mechanically maximizes the number of affected households and above all the match was broadcast between the windows associated with the closing of the Winter Olympics on NBC, which allowed to attract other viewers.
As audience measurements have evolved this season to account for those watching games via streaming, historical comparisons should be moderated. But there haven’t been this many people in front of a “normal” regular season game since Kevin Durant’s return to Oklahoma City in February 2017.
2026-02-26 15:29:00
