All-Star weekend viewership hits record highs not seen in 24 years
Many people said yes The NBA had an All-Star weekend problemand there could be some truth in that. Over the past few years, the All-Star Game has been criticized for the competitive nature of the competition. As for All-Star Saturday night, many weren’t fans of how the dunk contest went.
There seemed to be a big shift this year, and that shows in the number of viewersaccording to NBA communications.
“More than 46 million people in the US watched NBA All-Star Weekend on NBC platforms and ESPN, the most in 24 years and more than triple last season,” NBA communications on X, formerly Twitter, said.
This is huge for the NBA, and it shows that they are on the right side when it comes to the minor changes they made this time around. One of the things they did was they changed the format of the actual All-Star game, because it was three different teams, and they played tournament style.
The players seemed to like the format, and with such good work, there’s a good chance that Adam Silver will bring it back next year, and possibly for years to come.
As far as All-Star Saturday night goes, the one thing that caught everyone’s attention this year was the three-point contest, that is. Damian Lillard won despite not playing this season for the Portland Trail Blazers.
The slam dunk may have been overwhelming for some, but it’s still a contest everyone loves to watch.
The Rising Stars Challenge was also competitive this season, boosting viewership throughout the weekend. There will likely be some changes for next year, but for the most part, it looks like the NBA may have done something right with the way it spent the week for fans.
2026-02-19 20:29:00
