Atlanta sees huge jump in ticket prices after Magic City Night announcement

ByNBAUSA



The Atlanta Hawks experienced a sudden spike in ticket prices after announcing theirs upcoming “Magic City Night” promotion. in collaboration with Magic City.

According to Yahoo Sports, the average list price for the Hawks’ March 16 home game is up approximately 300 percent after the team announced the partnership on social media.

Yahoo Sports shares on X, formerly known as Twitter:

“The Hawks and Magic City are teaming up for the ultimate collaboration.”

The average listing price increased 300% after the team posted on social media”

The promotion, dubbed “Magic City Night,” is scheduled for when Atlanta hosts the Orlando Magic. The franchise also introduced co-branded merchandise, including a hoodie with the Magic City name across the chest alongside the Hawks logo. The collaboration quickly generated national buzz and widespread discussion on social media platforms.

Former Hawks quarterback Lou Williams – widely known by his nickname “Lemon Pepper Lou” – publicly expressed support for the partnership during an appearance on FanDuel’s Run It Back. Williams, who previously played in Atlanta and has longstanding ties to the Magic City, presented the collaboration as an authentic reflection of the city’s culture.

His connection to the venue dates back to 2020, when a visit to the Magic City during the NBA Bowl in Orlando led to quarantine protocols and the popularization of his “Lemon Pepper Lou” nickname, referring to the club’s signature wings. Williams later adopted the moniker as part of his personal brand.

Atlanta (30-31) currently sits in ninth place in the Eastern Conference standings and enters the promotion on a three-game winning streak. Whether driven by curiosity, cultural significance or social media momentum, the Hawks’ announcement translated into immediate market impact, with demand for tickets surging following the Magic City collaboration.





2026-02-27 18:53:00

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