Atlanta’s partnership with the notorious Magic City strip club has lost fans
The The Atlanta Hawks received an injection of energy earlier this week when Jonathan Kuminga made his debut for the team, scoring 27 points in a huge win over the Washington Wizards. It was an intriguing development for a Hawks team looking for anything to get excited about during a frustrating season.
Perhaps in an attempt to add to the intrigue, on Thursday, the Hawks announced a “Magic City Monday” night for their upcoming home game against the Orlando Magic, in partnership with the famous local strip club, Magic City.
As part of the promotion, the Hawks marketed a hoodie with the Magic City name emblazoned on the front.
Magic on Monday? š @MagicCity pic.twitter.com/kvVrGiVE20
ā Atlanta Hawks (@ATLHawks) February 26, 2026
Needless to say, fans in the comments section of X, formerly Twitter, were losing.
“We have no pockets and I love it,” wrote one fan, alongside a laughing emoji.
“The NBA team is working with a strip club. I’ve seen it all,” added another.
“James Harden requested another trade,” joked another, referencing the Cleveland Cavaliers guard’s well-documented penchant for late night entertainment.
The Hawks have never been shy about securing partnerships with companies that fans might not necessarily associate with NBA teams, including hosting a “Swipe Right” Tinder night a few years ago, allowing fans to connect with each other in real time at the game, among other promotions.
At some point, Atlanta will have to hope that the product on the field is enough to spark interest in the team. Currently, Atlanta is two games under the .500 mark, on pace to finish in the playoffs for an astounding fifth straight season.
However, the addition of Kuminga could go a long way in giving the Hawks another potential building block in the future, and Jalen Johnson’s emergence this season is something to behold.
Either way, the Hawks will next take the floor Thursday at home against the Washington Wizards at 7:30 PM ET.
2026-02-26 17:48:00
