Dirk Nowitzki, Steve Nash, Blake Griffin, Udonis Haslem react to the NBA at the launch of Prime Studios

ByNBAUSA



LOS ANGELES, CA— Amazon officially started NBA era on Prime this week with the official launch of their studios in Los Angeles. Besides Dirk Nowitzki, Blake Griffin, Steve Nash, Udonis Haslemand Taylor Rooks, hundreds of people gathered for a tour of Amazon’s new studio, where

The two-story, 13,00 square foot studio includes approximately 2,300 LED screens and 550 square feet of LED walls. That’s where it’s at all-star broadcasting team will provide coverage of the NBA on Prime during pregame, halftime and postgame, with, ‘The Crossover,’ bridging doubleheaders, and ‘NBA Nightcap,’ offering a one-hour postgame show with player interviews and in-depth analysis.

Prime will be home to 67 regular season games, including a new Black Friday doubleheader, all Emirates NBA Cup Knockout Round games and exclusive presentations of the NBA Games in Berlin and London in January. Prime Video will also present exclusive coverage of every NBA Play-In postseason game, first- and second-round playoff games and conference finals for six of the next 11 years.

During the opening event, Dirk Nowitzki, Blake Griffin, Steve Nash and Udonis Haslem sat down to talk about their excitement for their new gigs and Amazon’s upcoming NBA coverage. Here’s some of what they had to say.

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Udonis Haslem: That’s incredible. i am excited. I’m a bit of a geek. I know most people don’t know that, so seeing all this technology and everything that’s going on, I’m excited to play with it all.

Blake Griffin: I have to be honest, I was promised a bigger studio. I’m a little annoyed right now, guys. More screens, bigger studio.

No, I’ve said this more than once, but what Prime did with Thursday Night Football was a great litmus test for me and us for how well they took it, expanded the game, introduced technology and made Thursday Night Football real. That’s how we feel about bringing the NBA to Prime. Just bringing basketball like people have never seen before, introducing them to this technology. We are literally sitting on LED screens right now. That’s what I’m looking forward to. We had rehearsals yesterday and I had the pleasure of sitting there and listening to the Dirk and Steve guys talk. And if I was excited and enjoyed listening to them, I know NBA fans will be too. We can’t wait to get started.

Udonis Haslem: I think the talent you speak of is incredible. But I think the game that’s in play right now. I mean, if you look around, I think there’s a fight to see who’s going to be the best young man. If you look around, there is a battle to see who will be the last old guy between LeBron and Steph. I’m out of here, I’m not in that conversation anymore. You look around, you see young guys trying to throw out the old ones. So there are so many games within a game being played right now. Incidentally, all these teams are also trying to win titles and titles. So there are so many games in the game right now. The game is the most competitive right now and for me that makes it the most fun

Taylor Rooks: Do you have a favorite young player in the NBA right now, Udonis?

Udonis Haslem: If I say anyone but Bam Adebayo, get me out of here.

Taylor Rooks: Very on brand for UD.

Udonis Haslem: I have to go with Bama Adebayo, he is my young guy. But not only because of what he does on the basketball court, but because he is a good person. He is a good young man. Everyone knows, as he grew up in a trailer, he is very humble. So I look at what he’s accomplished, he’s been able to be an Olympian, go to the NBA Finals, but he hasn’t gotten a (ring) yet. I loved him as a kid, so he’s my favorite now.

Taylor Rooks: Steve, what’s something people didn’t know about you as a player, maybe just you as a person?

Steve Nash: “Man, I’ve got really thin hair so I grew a great mane, like it was hard to have a loose strand. It wasn’t easy to work on it really hard. We didn’t really have the same drugs that we have today, so it was a long way.”

Taylor Rooks: Well, you got it. Hey Dirk, did you ever give him any advice?

Dirk Nowitzki: He blow-dried his hair a lot. He often blow-dried his hair after the game, so that worked out well for him.

Taylor Rooks: We saw the photo, frosted tops. It was very N-Sync. I was in it. You may need to return it for one of the shows.

Dirk Nowitzki: We’ll see, maybe on Halloween.

Dirk Nowitzki: It’s amazing (that NBA on Prime will be broadcast in over 200 countries). You already look at how the game has grown over the last 20-30 years, it’s been an incredible journey. Most (of the media attending) are from international markets. I’m very proud to be part of the development of the game, obviously on an international level. And now with the coverage we will have in each country. We hope there are so many great stories. We’ll tell them, hopefully we’ll gain millions more fans and inspire kids on the road in a country somewhere like small-town Germany to pick up a ball and maybe aspire to the NBA soon. So I’m looking forward to telling these stories, finding these stories and getting them out into the world.

Taylor Rooks: Now Steve, you host Mind The Game with LeBron James. How will that podcast inform others?

Steve Nash: Steve: Sure! I mean, I’m happy to be able to do both because I think they’re going to cover a lot of the same territory. Obviously you want to discuss the topic About the mind game you’re about to dive into analytics. Be sure you know what you are talking about. You are talking about areas that are actually supported by numbers. So I think you have a little bit of both. they may not be able to pick up right away. But when they get hold of it, I think it opens up a whole new game for them.

Prime Video has officially announced its 11-year global media rights deal with the NBA that begins on October 24, with a doubleheader featuring the Boston Celtics at the New York Knicks and the Minnesota Timberwolves at the Los Angeles Lakers.





2025-10-17 23:16:00

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