Fanatics Fest 2026 brings back Jay-Z, Tom Brady for the ultimate entertainment
Fanatics Fest wastes no time reminding fans why the event has quickly become one of the most anticipated cultural conventions in sports and entertainment. Ahead of their return to New York this July, the Fanatics confirmed it Jay-Z, Tom BradyTravis Scott and Kevin Hart all will return for 2026 edition, Complex Reports.
The four-day festival will once again take over the Javits Center, and this time it’s getting even bigger. Fanatics Fest will officially add a fourth day to the schedule, starting on July 16, signaling how much the event has grown since its debut.
Cody Rhodes, Rhea Ripley, Ayo Skye, Liv Morgan, JUso, Charlotte Flair, Becky Lynch, Randy Orton, Stephanie Walker, Tiffany Stratton and Bianca Bellir have been announced for Fanatics Fest NIC 2026. pic.twitter.com/MTP1kNzIVKS
— Cori of Bodislam.net (@Cori_Hais407) January 8, 2026
The announcement didn’t stop at headline names. New York Giants quarterback Cam Skattebo revealed 30 additional celebrity guests during a Twitch live stream that drew on sports and gaming culture. Skattebo used WWE 2K25 to simulate a Royal Rumble-style reveal, blending fan service with viral creativity.
An ever-expanding range of crossovers
Fanatics Fest 2026 will have a deep WWE presence, headlined by champions Cody Rhodes, Stephanie Walker, Becky Lynch and Jey Uso, along with stars like Rhea Ripley and Bianca Bellir. The baseball world will be represented by Aaron Judge and Freddie Freeman, while the NBA brings names like Kevin Durant, Jalen Brunsonand Hall of Famers Allen Iverson and Patrick Ewing.
Fanatics Events CEO Lance Fensterman previously emphasized that no other show brings leagues, athletes and brands together at this level. “There is no show in the world like Fanatics Fest, and the tremendous growth and impact in just two years brings value to fans, leagues, brands and athletes,” said Lance Fensterman, CEO of Fanatics Events, in a previous statement. With an expanded venue, an extra day and an even deeper guest list, Fanatics Fest 2026 is positioning itself as a must-see moment in the sports culture calendar.
2026-01-08 18:55:00
