Female football on the way to popularity to set up a record by 2030. Years

The global increase in women’s football takes speed, and now the number that will reflect this growth. New Nielsen Sport Report, in partnership with Pepsica, projects that is sport Over 800 million fans will be gathered Around the world by 2030. years, putting it among the top five of the most memorable sports on global.

Report, called Unstoppable, emphasizes impressive growth of 38% in Global fanbase over the next five years. It is predicted that 60% of these fans will be women, which makes it one of the few sports with a majority female audience. The study forecasts 30% increase in global audience issue for the main tournaments, taken by growing enthusiasm in countries such as China, Brazil, India and Great Britain.

Although this increase in popularity is excited, it is surprising that only a small part of the global sponsorship budget currently assigned to women’s football. Nielsen sees this as a golden opportunity for brands, especially since women are projected The influence of over 75% of the household Making purchases until 2028. Years.

“This is no longer the case of future promise, but the current value,” said Samantha Lamberti, General Manager in Nielsen Sports International.

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In Europe, the Women’s Supplement League (VSL) creates waves with its impressive financial growth. Deloitte reports that income increased by 34% for the 2023-24 season. If things continue that way, the league could reach 100 million miles in the amount of 100 million and the 2025-26 season. Meanwhile, in the United States, National Women’s Football League (NVSL) Championship experienced a Examine 18% increase in view compared to last year.

Meanwhile, markets in emerging real waves. China has Welcome 186 million new fans and video is 300% fork in players’ participation in the last five years. India and Brazil also catch, with more than 30% of their population expressing excitement for sports.

With strong growth of engagements on the fan, valor and participation, female football is no longer a niche movement; Becomes a global power plant. As brands and broadcasters are notified, the game is set to change its place in sports.