Jameson Williams offers advice to Eminem for his Thanksgiving halftime show

Jameson Williams turned on when he heard the lions clucking Eminem yes help shape the future Thanksgiving halftime broadcast, according to ESPN. Detroit liked the idea, and quickly offered a proposal for the superstar as he steps into a new role. Williams wants to see Detroit’s rising names get their moment on one of the NFL’s biggest stages.

He singled out Babyface Rai and Veeze as artists who deserve serious consideration. “I think it’s going to be huge for the culture,” Williams said, noting how much the city is pushing its own sound and identity. His comment reflects Detroit’s pride in its artists and the movement that continues to grow.

The Lions on Thursday announced a multi-year partnership with Eminem and longtime manager Paul Rosenberg that runs through 2027. The duo will help consult on talent selection, creative direction and the overall vision for the Thanksgiving show. Both grew up in Detroit, so the team believes they understand how to represent the city on the national stage.

Rosenberg called the partnership an honor and promised “unforgettable shows with world-class artists” for fans at Ford Field and millions watching across the country. Detroit’s Thanksgiving slot has already featured names like Big Sean, Jack Harlow and Shaboozei in recent years, but the Lions want the show to feel even bigger.

To help shape the effort, the team hired Jesse Collins Entertainment to handle the production. Lions president Rod Wood said the organization is “thrilled” to be working with Eminem and Rosenberg and believes in their ability to bring in top talent. He believes the partnership can elevate the game to a cultural moment that carries real anticipation every year.

Williams wants new voices from Detroit on the scene

Williams went out of his way to highlight Weeze’s rise since 2019, from early singles to his Billboard debut album and his recent breakthrough on the Hot 100 with “Sorry Not Sorry.” Williams sees artists like him as part of the next wave, and he believes the Thanksgiving spotlight can help push that movement even further.

For Williams, the message to Eminem sounded simple. Keep Detroit at the center of the show and let the new generation shine.