Jaylen Brown issues strong response to Beverly Hills apology

Jailen Brown he’s not ready to turn the page yet. Despite the Beverly Hills police The department issues a formal apology to close out the launch of its “741 Performance” brand during NBA All-Star Weekend, Boston Celtics The star striker made it clear that a public “sorry” does not improve the bottom line.

Brown took to social media to express his frustration, tagging the department and highlighting the incident’s lasting impact.

“Thanks for the apology @BeverlyHillsPD but the damage is already done and I can’t do that moment again,” Brown posted. “And what about the lost resources / partners? In a moment that should have been celebrated, you embarrassed me and my brand.”

Thanks for the apology @BeverlyHillsPD but the damage is already done and i can’t recreate that moment, what about the lost resources/partners? in a moment that should have been celebrated, you embarrassed me and my brand @741Performance https://t.co/608Ii8jcZD

— Jaylen Brown (@FCHVPO) February 20, 2026

The standoff occurred on February 14, when officers arrived at the upscale retail corridor to disperse a crowd gathered at Brown’s event. The department cited safety concerns and a lack of proper permits, but moved immediately caused a backlash from fans and Brown’s campwho saw it as an overreach.

Doc off-field drama simmeredthe reigning Finals MVP tried to keep his focus on the hardwood. During the 2026 NBA All-Star Game in Los Angeles, the cornerstone of the Boston Celtics put up a respectable line, though the distraction of the weekend was clearly a big one. Brown finished the midseason classic with 18 points, 6 rebounds and 4 assists, shooting 7 of 13 from the field in 22 minutes of action.

For Brown, it’s not just about the demise of the party; it’s about business. The “741” brand represents his latest venture into the performance and wellness space, and the All-Star platform was meant to be his massive coming-out party. By shutting down the city, Brown argued, the city didn’t just kill the atmosphere; they killed potential revenue and partnership opportunities.

NBA All-Star weekend is usually a time for celebration, but for Jaylen Brown, it leaves a bitter taste. As the Celtics prepare for a deep playoff run, Brown seems intent on holding BHPD responsible for more than just a ruined Saturday night.