Lou Williams rips LeBron James for setting a bad example by faking ‘Decision 2.0’

As Los Angeles Lakers All-Star LeBron James is entering his 23rd NBA seasonhis Decision 2.0 has fooled many people who expect 2025-26 to be his final season, including former player and FanDuel Sports analyst, Lou Williams. Marketing for James’ second decision was the Hennessey commercialwhich Williams did not like, as he explained why.

Williams thinks James’ retirement is fake a bad example for childrenhe said, according to FanDuel Sports’ Run It Back.

“That’s the dad and the coach in me. When you flirt with Decision 2.0, the first time it was about the Boys and Girls Club. So when you do it again, you’re involving the kids,” Williams said. “My daughter texted me, ‘Is LeBron retiring?’ So now you have kids this age waiting to hear his decision, and we’re inviting them to a Hennessey party.

Lou Williams co-host Chandler Parsons didn’t like LeBron’s new ad either.

“I thought it would be something worth making a (retirement) decision about. So, yeah, I’m a little cheated,” Parsons said. “But I didn’t like this. You’re LeBron James, man. It felt like reaching for attention when you’re the last person who needs it. I wasn’t a fan.”

“I didn’t like it…you have kids this age waiting to hear his decision and we’re inviting them to a Hennessy party.”

Lou Williams was not a fan of LeBron James’ “Decision 2.0” 👀

(via @RunItBackFDTV)pic.twitter.com/z3GkouIKS7o

— ClutchPoints (@ClutchPoints) October 20, 2025

James will not start the upcoming regular season for the first time in his career due to a sciatic nerve injury on the right side, which will keep him out for at least the first few weeks. LeBron missed the Lakers’ entire preseason.

Skip Bayless tears up LeBron James’ new commercial ahead of the Lakers’ season

Few NBA analysts are less critical of the Lakers’ All-Star LeBron James than Skip Bayless, who surprisingly ripped James for his Decision 2.0 commercial with Hennessy. Bayless he didn’t hold back as he vented his frustration with James for making such a move at this stage of his 23-year NBA career, he said on The Skip Bayless Show.

“It was an iconic sports moment because we’ve never seen anything like it,” Bayless said of James’ original 2010 “Decision” to join the Miami Heat. “It was a goat venture… and to make that decision, ‘The Decision’, and stoop to cheapen it, sell it? To make money, to launch some new Hennessy brand of cognac? Really, you would go down on that LeBron, how do you enter this stage and age, entering 23 years, at 40 years old?”

You prostituted your iconic moment to make your kill from Hennessy.. LeBron, I thought you were better than that. pic.twitter.com/OeKverKSV9G

— The Skip Bailess Show (@SkipBailesShov) October 8, 2025

The Lakers will host the Warriors in the regular season opener on Tuesday.