Mark Cuban says tanking isn’t the NBA’s biggest problem

Doc Mark Cuban trying to regain control on the Mavericksthe businessman remains a minority shareholder invested in Dallas, and above all, he always has a lot of opinions to express.

What if “tanking” was at the center of the conversation during All-Star weekend in Los Angelesthe billionaire assures that it absolutely should not be the league’s priority…

“Why the NBA Should Embrace Tanks” starts on X/Twitter. “The NBA recently made the mistake of thinking that fans want to see their teams compete every night with a chance to win.”

That was never the case. When I came to the NBA, they thought they were in the basketball business. This is not the case. They are in the business of creating a fan experience.

Few people remember the score of the last game they saw or attended. They don’t remember dunks or shots. What they remember is who they were with. Their family, their friends, their date. This is what makes the experience special.

“The problem is the availability and quality of the show that is offered”

Fans know that their team cannot win every game. They know that only one team can win the title. What fans who care about their team’s results want is hope. The hope is that they will progress and have a chance to enter the playoffs, and maybe even win the title.

The only way to get close is the Draft. And exchanges. And the salary margin. You’re more likely to improve with these three levers when you sabotage your season.

We don’t refuel often. Only a few times in 23 years, but when we did it, our fans loved it. And that allowed us to progress, to make a trade to get Luka (Doncic) and improve our team.

The NBA should care more about the fan experience than the tank. She should be more concerned about ticket prices stopping fans from attending games than throwing herself.

You know who cares the least about tanking? A parent who can’t afford to take his three kids to a game and buy them a jersey of their favorite player. The tank is not the problem. The problem is in the availability and quality of the show that is offered. »