Michael Jordan rejects strong demands for players who want their own logos
There’s no debating the NBA legend’s lasting impact Michael Jordan. Although he has been retired for 22 years, his larger-than-life greatness is still felt by many in various fields.
commercial, Jordan Brand remains very popular. But even years before that, he made Nike a cultural phenomenon with his Air Jordans, prominently featuring his Jumpman logo and cool ads.
Jordan paved the way for the next wave of NBA stars in marketing yourself. But at that time, only a few were given the honor of having their own logo. Now, many players are starting to create their own, as individual empowerment continues to grow.
Sixty-two-year-old Jordan recognized the role he played in the upward trend, although he pointed out that the path he took was completely different.
“I’m pretty sure I’m part of the reason everybody’s trying to get a logo or a brand. But the thing is, that brand was founded on what I did on the basketball court. I didn’t put the brand before I put the work,” Jordan told “MJ: Insights To Excellence.”
“I like to think that if I play today, no matter what, my game will validate everything I try to participate in outside of the game.”
“I’m pretty sure I’m part of the reason everybody’s trying to get a logo. But the thing is, that brand was founded on what I did on the basketball court. I didn’t put the brand before I put the business.” – Michael Jordan pic.twitter.com/ILdt42UGNM
— Avful Announcing (@avfulannouncing) December 3, 2025
When His Grace speaks, everyone should listen.
hall of fame, who led the Chicago Bulls to six titleshe admitted that it could simply be a “generational” product, adding that even other athletes do it. However, he reminded that the work should speak for the brand.
Jordan Brand, which began in 1997, has grown into a multi-billion dollar company, with the six-time Finals MVP earning over $1 billion in his lifetime, according to the report from Forbes 2020.
2025-12-03 13:00:00
