NBA, “Featured Sport” now is scattered on television

Adam Silver He had a lot of subjects to mention Wednesday, during the River Journalists Conference. In addition to the investigation around Leonard Kavhi and his “hidden contract” of sponsorship, the Boss of the NBA reacted around the issue of the League Spreading. With an upset television landscape of the start of the school year to follow the competition, viewers will need to multiply subscriptions if they want to miss anything in the season.

Answer from the head of the league? “Much of our content can be consumed free of charge. And basketball is above all prominent sports, and then instagram, tiktok, twitter or whatever you call it … it’s a lot of content.” »

The basketball community failed to influence this quite surprising remarks from the one that sold a complete product, 48 minutes and until 02:30 to the game, for about $ 76 billion over eleven years. Behind this sentence comes out of feeling that the richest supporters could afford to pay to see the whole of the NBA. The others will need to meet crumbs, instantly spectacular recordings, but who do not say all about the complexity of certain meetings. This, although it is already getting harder to follow the NBA on a small screen, for the North American public.

More matches broadcast on the national TV? Yes, but …

At the beginning of the school year, a whole new agreement on league fans: the end of the agreement with the TNT, the return of the old historical diffuser orange balls, NBC and a new actor, Amazon. This “free agency” of the media and adding additional diffuser – espn, ABC, Amazon Prime, NBC / Paun – not without consequences.

On the one hand, 247 games will be broadcast on a national television at 2025/26 against 172 last season. And now there will be NBA every day of the week at the National Antenna, which was not the case before. But to move, the American viewer will have to be patient and his bank ticket.

Here’s what the TV will look like through Atlantic, with different diffuse every night … and potentially as many subscriptions to expect not to miss the NBA:

For teams that are not exactly shows on the entire territory – such as network, pelicane, raptor, jazz or wizard, which will only have two national games – the organization is quite simple. “Local” viewers will be able to follow meetings of their franchise in the channels in the sector, via cable. For those who do not live in the same geographical area as their heart team, the NBA league passages allows you to follow almost all matches. But for supporters of lightning, warriors, a medical or a kid, All width nationally 34 timesThis means that more than 40% of their meetings will be outside local chains, and therefore private bouquets such as Amazon, ESPN or Paucock Premium, NBC online platform that will broadcast certain meetings (ABC and NBC are available through “Standard” antenna).

“I think the NBA has a big problem” Charles Barkley recently explained, never put his comments with his hooks Simmons journalistic account podcast next to the bell. “How the fans will react when they say,” Okay, we are on Tuesday … “When they have taken the money from this three networks. But I think they took something to take them. But I think they will take them in fans.

Subscription up to $ 140 per month

This fully fragmented landscape would thus represent a very significant cost for the most stareful supporters: gathers a few subscriptions) to more than 140 monthly dollars in the fan of the washers and wanting to go through the cable, counting Specialized media cabletv. The forbidden rate on which the supporters of less postable teams (such as Pejčan, outgoing finalists, but who do not have the services of national television, only nine times) can pay in the case of qualification in the playoffs, they shared four broadcasters.

“What scares me is that this job will last for 11 years “The continuation of Charles Barley. “So, people will be able to complain as much as they want, for the next eleven years they will not be damn fans. They will say,” If you can find the games, then great. Check that the check is well paid. “»

This new sharing of increasing cakes does not make it frightening or more readable for supporters. In the worst case, it will always remain instagram …