Pistons names Big Sean as creative director of global experience
Big Sean is taking his musical talent to the NBA.
The Detroit native has been named creative director of Global Experience Detroit Pistons. The Big Sean — born Sean Anderson — position with the Pistons will help the team’s “commitment to creativity, cultural connection and global fan growth.”
“Big Sean’s influence extends far beyond music – he’s a global creative visionary who already brings Detroit wherever he goes,” said Alicia Jeffries, EVP, Chief Marketing Officer for the Detroit Pistons. “As Creative Director of the Global Experience, he brings authenticity, reach and imagination to the Pistons brand. ‘Creatives Across Continents’ is the next step in bringing Detroit basketball to the world, and we couldn’t think of a better partner to lead that vision.”
Big Sean is a six-time Grammy-nominated recording artist with 21 multi-platinum singles, six studio albums and the song “Go Higher.” The rapper is ready to take on the role and share the unique Detroit experience with the world.
“It has been an honor to serve the Pistons community, and stepping into this expanded role as Creative Director of Global Experience allows me to do so on an even greater scale. Detroit has always been rich in talent and culture, and my mission is to continue to open doors and engage our city’s creatives to shine alongside one of the most iconic franchises to support Piston sports. What basketball culture in Detroit truly means,” says Big Sean.
The “Merci” rapper’s new role with the Pistons follows several collaborations he’s been a part of. He has worked on limited edition jerseys, such as brand activations for the Pistons’ Don Life practice jerseys and the Pistons’ 2022-23 “St. C’s” Nike NBA City Edition uniforms. He was also recently honored at Little Caesars Arena’s “Big Sean Night” and assisted with “A Night with the Orchestra” this summer with the Detroit Symphony Orchestra.
Fans can expect projects related to NBA All-Star Weekend, 313 Days and more during their partnership, which will be announced at a later date.
2025-12-25 03:54:00
