Quinn Synder backs ‘great’ NBA European events to boost expansion
With the NBA now regularly hosting regular season games in cities like Paris, London, Mexico City and Berlin, talk of a potential European league or international expansion franchise is gaining momentum. In particular, the NBA’s ongoing effort to bring regular-season basketball to international arenas can count on Dyson Daniels and the Atlanta Hawks for support. Australian and inventive head coach Quin Snyder are in full agreement, lobbying for more European and Austrian regular season games around the NBA All-Star break.
For Snyder, the initiative is unreasonable in an increasingly global industry. The NBA’s efforts to strengthen ties with international markets are a positive development for all.
“I think (the NBA Europe project) is great,” Snyder told ClutchPoints. “The league is global and has players from all over the world. So playing in Europe, whether it’s in London, Paris or Berlin, it could be played anywhere at this point. You hear a lot about European players watching the NBA before they come here, and I think more and more American kids are aware of basketball at the international level.”
Snyder pointed to the long line of European talent entering the league as evidence of basketball’s growing international roots, while noting that the influence flows both ways.
“You usually see that during the World Cup or the Olympics,” Snyder added. “The more the game expands internationally, the better it is for everyone in the NBA. So the teams and the players that go there, there’s a lot of benefits. Whether it’s cultural benefits or just raising awareness of other parts of this world we live in.”
As decision-makers look to capitalize on the sport’s global momentum, the surge in support reflects a growing sense among coaches and players that the league’s future success relies heavily on its ability to think outside the box. For Snyder, the strategy is clear; the more the NBA invests abroad, the stronger the league becomes at home.
2026-02-24 03:32:00
