Where will Stephen Curry sign after Under Armour? Free sneaker agency on 3 choices

Golden State Warriors‘ a legend Stephen Curry is the latest NBA star to hit free agency, but the four-time champion and unanimous MVP isn’t moving away from the Bay Area. Over the past few weeks, serious drama has unfolded between Curry and a longtime sponsor Under Armour as Curry’s contract expires. Afterward, Curry was seen rocking several brands of sneakers both on the court and in the tunnel, narrowing down his final choice to three brands.

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Steph Curry first signed with Under Armor in 2013, becoming the face of their basketball line and one of the first big-name athletes to sign on. The two sides released eight stand-alone models with the name until the creation of a subset of the Kari brand in 2020. With Stephen Curry as president, he was able to sign others NBA talent like the Spurs’ De’Aaron Folk and the Heat’s Davion Mitchell.

Curry has parted ways with Under Armour

The Under Armor Basketball Instagram account took followers from the Curry Brand account following the NBA star’s departure from the brand 👀

(via @SoleRetriever) pic.tvitter.com/miOrsKSIOi8

— Sporting News (@sportingnews) February 19, 2026

During the contract negotiations and the initial thought that Curry Brand would move away from Under Armour, Under Armor moved all Curry Brand social media followers to their main Under Armor page. The move made waves throughout the sneaker community as Curry continues to rock other brands during basketball activities. Fans also took notice and came to the defense of their favorite NBA star.

Where will Stephen Curry sign next?

Under Armour

While there may be a rift between the two sides, it’s hard to let go of a partnership that has lasted nearly as long as Curry’s entire career. In sneaker terms, Curry leaving Under Armor would be the equivalent of him leaving the Warriors, which fans don’t even want to think about right now. Keeping all of his assets in line and within Under Armor could help promote the Curry Brand even more over the coming years.

Nike

There is no doubt that most athletes would jump at the idea of ​​joining the biggest sports brand in the world. Nike has a long history with the best to ever play the game like LeBron James, Kevin Durant and Michael Jordan, so it would make sense to make Curry their fourth athlete in life. Moreover, Curry shares a close bond with the WNBA star Sabrina Ionescu, making history with her current signature Nike Sabrina sneaker line.

However, during their 2013 selection to originally sign Curry, Nike made the huge mistake of mispronouncing “Stephen” and failed to prioritize him as a top athlete. Since Curry has rocked a few Nikes before and during recent NBA games, there could be a chance he’s willing to look past the mistake and take the Curry Brand to unimaginable heights.

ANTA

The final brand, originally reported by Sole Retriever to have made Curry’s final cut, is Chinese sportswear brand ANTA. Curry has been seen favoring the recent ANTA sneakers during games thanks to their performance. however, Curry’s own “splash brother” Klay Thompson has signed with ANTA since 2014. after leaving Nike himself, so he could be in Curry’s ear about the emerging brand.

Furthermore, Mavs’ Kyrie Irving serves as chief creative officer for ANTA and recently just opened their first flagship location in the United States. Speaking to Sports Illustrated, Curry admits he respects up-and-coming brands as he did 13 years ago when he joined Under Armour.

Curry is expected to make a decision in the coming weeks, and the NBA offseason is likely the last time frame for an announcement. Staying with Under Armor is the least likely outcome at this point and we’re all anxiously waiting to see where Curri Brand puts down its new roots.