BAL: Basketball and fun amplifier to an African creative economy
The fifth edition of the African League basketball (BAL) attracts fans and for action in court and entertainment excluded.
The relationship between music and sports is a long tradition, with basketball stars often explore cultural endeavors and artists who attract players’ inspiration.
So it’s not a surprise that, just like NBA, the ball uses the power of entertainment – not only helps the growing game on the continent, but also increased creative economies of Africa.
Camera: Jeff Drop
Manufacturers: Kelvin Kimathi and Priya Sippi
2025-04-25 10:58:00
