Erin Andrews boast Taylor Swift on spikes women NFL viewers

Erin Andrews is not just a friend Taylor Swift But it is also inspired by its influence in the sports world.

Andrews, which hosts the American game in the week and has a peaceful podcast from a colleague sports broadcast Chariss Thompson, says the rise of women interested in her singer’s shower Kansas City Chiefs Tight end to Travis Kelce.

“Our The ratings are for women, which is huge for us. What is really cool is that women are not as afraid. Listen, the American game of the week “, which is in the game I work on Sundays, it is demographically divided by the middle, which is incredibly for us,” Andrews in Cannes Lions 2025 Festival of Creativity, in a horrible announcement.

She added that women are no longer “scared” to watch sports thanks to “Taylor Swift Effect.”

“But I think the casual fan doesn’t feel like it’s currently a nfl because it’s, we’re talking to fans. Listen to fans who know much. Listen to fans who know whether we want fans.

Back in February, Marissa Solis, the older vice president of the Global Brand and Consumer Marketing on the NFL has shared it Women and young girls are among the high percentage Male and women of professional sports.

“Football is Sport 1 among women in the United States, and we are constantly growing,” Solis says. “I mean 68% of all women and girls in the US are league fans.”

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“Our currency is relevance,” she says. “And we must be relevant to all kinds of audiences, young people, towards women and multicultural audiences.”

“I think Taylor is the effect, which is more people calling, clearly reinforced our audience,” Solis says. “We love Taylora. She is a big icon among that audience. But we are already rising with that audience before that. I think she just helped us and came at the right time.”

She furred her fast Relationship with Kelce In 2023, when the head of the chief was attended in September. Since they hung out, Swift was present on several heads of games home and far as great moments as the history of Chief 2024 Super Bowl, and their victory in the AFC championship.

Last year, Flora Kelly, espn’s Vice President of the Brand Strategy and content research, it strived On the influence of Swift and Kelce and shared that it was comparable to the additional visibility of “Caitlin Clark Periling what we saw with the Faculty of Women’s basketballs”.

While Kelly noted that Swift had an influence in the NFL, she was not the only reason why there was a spike in the viewers.

“It’s again, the first year I’ve ever seen, where you start seeing culture and social media really shine that attention factor. And I wouldn’t just isolate it to the Traviš Kelc and Taylor Swift.”