On Prime Video, we want to leave on the side of buzzing and controversy


Prime videoWhile Feuilleton Kavhi Leonard It can turn scandalous, Amazon warns that his premium video teams will focus on the game for the first time, and not behind the NBA scenery. The goal is to point out positively with the level of players first, and that is primarily what we want to show and analyze.

“Our approach is really based on two axes. The education is celebrated”The Jai Marine explained, the main video manager for sports in the United States and internationally, at the conference Sport in the office in the front. “Celebrate the game, celebrate the amazing these players. The modern NBA device, its qualities, sometimes too strange negativity, when in reality, we should be good. And that’s right, and that’s true.

Entry AI to decrypt the game

New actor in Diffusion of the NBAPrime Video wants to step out as much as possible from the culture of social networks, where the negativity took the celebration of the feat.

“Maybe it’s just a twitter game”, He’s wondering. “I don’t know … It could also be connected to the world we live in. As things are developing, it’s always in that – we’re always in a given time – and undoubtedly the tempo twitter and widely that it is greatly the current media landscape.” “

For the “educational” part, Amazon does not want to drown the viewer of statistics and prefers to focus on the analysis with the contribution of AI for explanations.

“I think it’s easy to simply show statistics on the screen and is not very useful. True magic is when you can get analyzes that it was previously impossible to explain quickly and quickly, because the game is practiced on such a fast pace.” »


2025-09-18 08:57:00

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